To better understand the needs of potential Generation Y members, David Polet urged audience members to read:
• "Customer Experience and Credit Union Opportunities: A Collaboration with McKinsey and Company," which can be
• "The Future of Member Facing Technologies in Credit Unions," which can be
• "The Changing Consumer," which can be
• Polet also recommended attendees read CUNA Mutual's latest "Lending Strategies and Trends," which can be