Whose Means Are Modest? N.C. Survey Offers Intriguing Insights

GREENSBORO, N.C. - How do voters define the term "modest means?" According to one survey, as "working people."

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The North Carolina Credit Union League's (NCCUL) said its annual voter survey showed a number of interesting trends related to how consumers perceive their own lot in life.

Two-thirds of those polled considered themselves as having "modest means.

* Most respondents making less than $75,000 considered themselves as having modest means.

* Nearly half of those earning more than $75,000 considered themselves as having modest means.

According to the league, when respondents were asked to define "modest means" the one definition that respondents in all income groups overwhelmingly agreed on was that a "modest-means" family is a family where both parents must work to get by.

"More than 75% of people in all income groups felt working families accurately defined 'modest means,'" said Dan Schline, senior vice president of association services. "Taken with the results of the NCUA report released in November, this is further proof that credit unions are meeting the directive of Congress to serve people of modest means."

The most pressing issues in the state, as identified by the voters, are illegal immigration, education and the rising cost and availability of health care, the league noted.

The league-sponsored survey tracks trends in regard to voters' opinions of credit unions.

Among the other findings:

* Seventy-one percent of voters surveyed said credit unions were on the right track and held a favorable view of credit unions.

* Nearly half of those surveyed said they were members of a credit union, with 25% identifying the credit union as their primary financial institution. These findings are

* People surveyed felt credit unions for the most part did a great job and worked hard to serve their members," said Schline. (c) 2007 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com


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