Why One Credit Union Has Put Big Focus On Its ATMs
All eyes are on ATMs, and it's about time, according to Arkansas FCU here.
This $245 million credit union has offered advanced functionality since 1996, noted CEO Hank Klein.
The Credit Union Journal reported recently that the financial industry's steadfast technology has reentered the
And Boston-based research firm Celent Communications projected that advanced functionality will attract the
AFCU isn't one to argue, though its rationale for highlighting the technology is, in some ways, unique.
"Advanced functionality is something we're providing to make our ATMs stand out from the crowd," Klein
That may not be surprising, seeing as the ATMs get more transaction action than do AFCU's tellers.
Performing an average 168,000 transactions every month, the machines surpass teller transactions at AFCU by
"Before 1996, we had old ATMs with old functions that had been around for years," he continued.
AFCU decided it was time to focus on its ATMs, with the philosophy that "we buy the latest teller platforms, and we
Just what do the advanced ATMs deliver? "All our machines talk," Klein said. "They cash checks and perform
That array of functions means "more chances for members to do more things," he said.
Disabled members can take advantage of voice assistance, starring the same voice members hear on AFCU's
Loan payments can be made directly or from a member's account. And when a member deposits any check, an
The 911 emergency button gives members an "additional feeling of safety." The color receipts have coupons from
AFCU offers the advanced functionality at no extra charge to members, except for mini-statement printing, said
Even AFCU's advanced ATMs don't meet Triple DES security mandates, however. "Our machines will have to be
Along with debit cards and Internet transactions, Klein said AFCU's ATMs are "providing members more access to
He added that the machines pose "no problems balancing and don't get sick or go on vacation."