Why One CU Can Afford To Be 'Less Aggressive'

LONG ISLAND CITY, N.Y.-EMV cards are allowing UNFCU here to take a "less aggressive stance" on risk compared to magnetic strip cards, according to Merrill Halpern, AVP-card service.

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"There are far fewer suspects in our chip-card base than in our mag-strip base," he explained. UNFCU issues EMV cards to the CU's most profitable, frequent-traveler members, he said.

Magnetic strip cards may require credit unions to set "aggressive" risk parameters, which often result in the CU rejecting legitimate cardholder transactions, added Halpern.


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