Wis. League Creates Director of Small CU Development
As part of its effort to give small credit unions more focused attention, The Wisconsin Credit
At the helm of the new position is Leslie Latsch, former senior league consultant who oversaw a project in 2002 to
Among their top priorities, she said, was to have a specific league contact to act as their advocate and assist with
"I've been that person for so long," Latsch said. "This just formalized it."
Latsch said her responsibilities would include teaching small CUs about areas that will include succession planning,
"I may not be the one to ultimately resolve all of their issues, but I will be able to direct them to someone who can,"
Whatever title she gets, Latsch said she couldn't be happier.
"If I could have picked the perfect career with all of my experienced being used, this would be it," she said. "It's the
Latsch said some 55% to 60% of the 312 CUs in Wisconsin have assets under $10 million.
"And unfortunately, those numbers are shrinking," she said. "My job is to make that shrinkage as minimal as
Among her techniques, she said, is tough love. "When people call and ask, 'Can we survive?' I tell them, 'The only
Latsch has worked in the financial industry for 22 years, 16 of them with credit unions.
"I'm second generation. My father worked with the Credit Union National Association so I just grew up with them,"
Other results of last year's listening sessions include the devotion of one newsletter page every issue to small CUs,
"We are confident that these are all steps in the right direction to help make smaller credit unions, as well as the