With Investment Yields Low, Strategies Vary for Pricing Loans and Deposits

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WEST PALM BEACH, Fla.-Most credit unions are flush with cash right now, thanks to a confounding combination of low loan growth and rapid deposit growth. Adding to the conundrum is an investment market in which yields are lagging and returns approaching historical lows.

For credit union CFOs, the temptation is to go longer and chase yield. But several analysts are advising against doing so, and recommending other strategies, instead. In this issue, Credit Union Journal examines some of those investment-related challenges and how CFOs around the country are reacting.

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