World Wide Waste
Most Credit Unions That Are Online Long Ago Moved Past Giving Much Throught To The Design of Their Web Pages. Many Need To Go Back And Take Another Look, According To One Person, Who Suggested That Many Sites Make Simple Mistakes That Cause Great Aggravation. (And If You Don't Fix Them, He Said, You'll Find Yourself Featured On Sites Like This)
The design of a credit union's web page may seem so 1990s as credit unions leap into interactive
Glen Christopher, a Raleigh, N.C.-based Internet design expert, teacher and consultant, told the Midwest Technology
The three key questions for any credit union's website, he said, are does it work, can people find it, and will they
Most credit unions can be found in a search engine by entering the CU's name, or approximate name, noted
Another problem he demonstrated by using audience-members' websites is that search engines don't read graphics,
"People aren't looking for information about you. They are looking for solutions to the problems they have," he
Christopher spent much of his presentation concentrating on the area of website usability. From the outset, he
"Eighty percent of your members have dial-up access," he noted.
Another problems pages too wide and too deep "Research shows that pages that require more than three screen
Logos should appear in an upper-left-hand corner and then "leave it there regardless of the page people are on," he
According to Christopher, graphics and multi-media should be limited to 15% of the screen real estate, as he noted
Christopher told the meeting there are six marketing avenues to add value: Search engines, e-mail,
"The robotics (searc engine) is really the one you want to focus on, and to rank high you've really got to focus on the
He noted that the names of credit unions are often embedded in a graphic on the home page, but appear nowhere in
Communication is the purpose of a credit unions' site, Christopher said. "How effective are you at communicating
With content, he noted, "There are ways you can manage the text in your website that will either enhance or take
"The things that people come to your website to do are the things that should be featured in the middle of your page.
A concise tagline also needs to be included, as does emphasis on user-centered values.
In addition, he said high-priority user tasks should be highlighted, and the homepage should be designed to be
In terms of language, Christopher said, "People don't want CDs, they want to secure a financial future. They don't
When it comes to content writing, Christopher advised using non-breaking speces between words in phrases that
Regarding links on the site, Christopher said links must be differentiated and be scannable. "People don't read web