EL SEGUNDO, Calif. – Xceed Financial FCU, the long-time Xerox employees credit union, has hired local marketing agency Creative Brand Communications to help grow its brand.
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The $800 million credit union, known until last March as Xerox Employees FCU, wants the Los Angeles firm to position the Xceed brand as a fresh and innovative choice that stands out from the competition.
"Xceed Financial Federal Credit Union is evolving their brand at the perfect time. Most financial institutions pull back on marketing efforts during a recession, but those who continue to invest in their brands tend to come out ahead when the tide turns," said Jeff Stephens, CEO of Creative Brand Communications, "CBC will make sure that Xceed is one of those brands."
