EL SEGUNDO, Calif. — Mobile banking has virtually hopscotched here with members having instant, face-to-face access to Xceed Financial Credit Union associates via a smart phone, laptop or desktop computer.
"This is a natural next step for us, since more and more members are embracing banking-on-the-go with the Xceed Mobile app," said Xceed Financial President and CEO Teresa Freeborn.
The $1.2 billion Xceed FCU, serving more than 65,000 members, recently announced its Xperience Center — a virtual banking portal eliminating the need for members, or perspective members, to visit any of its 12 financial centers in five states.
"There's almost nothing that would require a member to take time out of their day to drive down to a financial center," said Freeborn. "For us, it's all about making members' lives easier and making banking with us simpler and more convenient for them."
From 7 a.m. to 4 p.m. Pacific time, Xperience Center associates assist members in either English or Spanish on varied services, such as applying for a loan, opening a new account, performing varied transactions or virtually meeting with Xceed Wealth Management Group's financial consultants.
For desktop or laptop users, video chat access is gained through the Xceed Financial website. Mobile users can initiate via the Xceed mobile app. Freeborn explained that since the application uses the member's device's video camera and microphone, there is no need to purchase new hardware or software.
"Many people simply feel more comfortable talking about investment strategy and financial planning issues face-to-face, and this technology allows our members to have that personal contact on their own terms and at a time and place that's convenient for them," said Freeborn.
