As shopping gets more digital, so does fraud. The rise in technology at shoppers' fingertips provides many new channels for scammers to exploit.

Gift Card Grab

Digital gift cards are a hot item for consumers and fraudsters alike. Fraudsters use stolen credit card data to buy digital cards that can be used around the Web; this scam accounted for 9.5% of all attempted online fraud in the past year, according to ACI Worldwide.

Smaller Scams

The average dollar value of fraudulent transactions dropped $9, to $273, this year because retailers are offering free shipping promotions and other discounts, according to ACI Worldwide. But this decline in transaction size is offset by a higher frequency of fraud.

Mobile Checkout

In mobile commerce, the priority is often on simplicity instead of security. As a result, mobile devices are "playing catch-up" to desktop e-commerce sites, according to Mike Gross, Experian's director of risk strategy for fraud and identity.

The EMV Effect

It may still be too soon to see a sharp rise in e-commerce fraud in the U.S. as a result of EMV security spreading at the point of sale, but fraudsters will gradually start devoting more attention to digital channels.

Buy Button Confusion

The addition of "buy buttons" to social media is transforming it into a trusted channel for purchasing. But the concept is still new enough that merchants may not have the proper protections in place.

Phishing Goes Mobile

Consumers have near-constant access to emails and alerts delivered through their phones, giving phishers a new channel to use to trick shoppers into revealing their financial data.