What Are The Biggest Issues Of Strategic Planning Season?
August 24, 2016 9:17 PM
Mike Forbes<br><em>Director, Valley FCU, Brownsville, Texas</em>
"We are in the middle of upgrades and replacement of our IT system. Also, our CEO is trying to increase participation in lending while reducing risk. We want to improve our loan portfolio while we attract people from the new businesses that are moving into Brownsville."
Gerald Danish<br><em>Member of the Advisory Board, PenFed, Alexandria, Va.</em>
"We are looking to expand membership in Texas, and wherever there are other opportunities to serve our charter, which is the military. In Dallas, where I'm from, there are so many retired military folks. We want to let them know we are there for them."
Lanell Stringham<br><em>Board Secretary, San Juan CU, Blanding, Utah</em>
"We have a unique situation because we are next to a Navajo reservation. We have looked at opening a branch or an ATM in that direction. We also are looking at expanding the use of our mobile offerings. We have a mobile app and mobile deposit, but people in our county are not using those very often."
Robert Camarillo<br><em>Director, Pacific NW Ironworkers FCU, Portland, Ore.</em>
"We want to figure out how to keep board members engaged. Our board attracts a lot of retirees, but we want to attract workers who are just starting their careers. We want to bring balance and fresh ideas to the board. Also, we are looking to come up with benchmarks for the CEO."
Earl Bell<br><em>Director and Chair of the Audit Committee, University of Michigan CU, Ann Arbor, Mich.</em>
"We serve students and staff, so we are looking for ways to reach millennials. We want to figure out how to adapt and how to be fresh. We have mobile banking apps, but we have to keep with all the new developments. Another issue is we are examining our branch footprint. We want to continue to have a presence, but we are looking at the design of the branches. They do not have to be as big as they used to be."
