Growth strategies

Given the dearth of non-interest income sources, and with investment income at all-time lows, Jim Merrill noted credit unions' primary bottom line booster remains lending.

Mortgage origination provides credit unions with important fee income, brings interest-earning potential, and ultimately builds membership loyalty, reminded Linda Clampitt.

Credit unions need to converge delivery channels and better leverage data they already have on their members to improve their bottom lines, says David Cerwinski, VP sales & client services for Wescom Resources Group.

Credit union CEOs are feeling better about the bottom lines of their members, but are not as optimistic when it comes to their own credit unions.

A new report issued by the Filene Research Institute said serving the immigrant population is a long-term investment that begins with basic financial products.

LIVONIA, Mich. – CU Solutions Group has released an update on its member engagement program, SaveUp.

ORLANDO, Fla. – CFE Federal Credit Union has acquired the naming rights to the UCF Arena used by the University of Central Florida.

LOWELL, Mass. – NMTW Community CU is lining up with a new name for this fall: Align CU.

With manufacturer incentives making indirect auto an extremely tough market to compete in now, MidSouth Community FCU quickly turned to direct auto loans this year and has more than doubled results over last year.

The clock is ticking on historically low mortgage rates, meaning credit unions must start to make some adjustments.

CEOs are pulling several levers this year to bolster the bottom line, but none more important than the one tied to member convenience.

CUs have been trimming expenses up and down the budget. But it's not so much to save money anymore as it is to reallocate dollars to more productive areas of the business.

Looking to cut costs? Investments in staff training may do the trick.

With just 45% of the average credit union's members using its checking account as a primary checking service, Dennis Dollar says it's great to see CUs aggressively going after this product in 2013.

An aggressive auto-loan recapture program and lower-balance mortgage refis are keys to making the bottom line at Shreveport FCU look even better this year.

An improving economy has provided credit unions with three opportunities to improve their bottom lines, according to Scott Hansen.

As part of Credit Union Journal's ongoing commitment to helping credit unions grow, in this issue a special Bottom Line report offers perspectives from more than a dozen people on boosting revenue and the bottom line in the second half of 2013.

Want to boost the bottom line? Get to know your members better-and make sure they know you just as well.

Aspire FCU is spending more on technology and self-service delivery channels-while closing underperforming branches-to drive the bottom line.

Stefana Houldsworth, director of product management for automotive solutions for marketing resource management provider Spireon, told Credit Union Journal credit unions have every reason to stay focused on auto lending.