Growth strategies

Florida Central Credit Union relies on its onboarding program to drive deeper relationships with all the new members it's getting this year-having a 50% success rate.

Bank stupidity. It is the gift that keeps on giving.

Navy FCU says it's Bank Transfer Season, and that the consumer focus on credit unions is in no way waning.

SeaComm FCU is adding members, at about 3% annually, but attributes the increase to the CU's growth strategies and not Bank Transfer Day.

Total Community CU did not seen any real change in membership growth late last year or in 2012.

Tuscaloosa CU has seen a spike in membership and checking growth the past 11 months and attributes a great deal of the increase to members reactivating their CU checking accounts due to unfriendly bank practices.

The biggest boon to Vons CU from Bank Transfer Day is not the big membership increase, it's the fact many of the newcomers view the CU as their PFI.

In the 12 months ending June 30, CUNA said its analysis indicates credit unions added 2.1 million new members.

It's been a year since Bank Transfer Day, a Facebook posting that went viral and helped drive record membership growth at credit unions.

HARRISBURG, Penn. -- Shooting for a new series of television commercials for Pennsylvania credit unions’ successful iBelong TV campaign, funded with a $160,000 contribution from the Pennsylvania CU Association’s Pacul Services, wrapped up last week.

SEATTLE – Members of Prevail CU yesterday approved the combination of their credit union into Lakewood-based Harborstone CU, creating a $1 billion credit union serving 69,000 members at 17 branches across the state.

BOULDER, Colo. – State regulators approved a request from Elevations CU, the state’s fifth largest credit union, to more than double its field of membership by adding 750,000 residents of Adams and Larimer counties.

DALLAS – One lucky member of Neighborhood CU hit the lottery on last week’s International CU Day—winning the credit union’s $10,000 quarterly savings prize.

QUINCY, Mass. -- Bridgewater CU’s Community Team surprised more than 550 passengers Friday on Boston’s commuter train, known here as the “T,” with a free ride.

MADISON, Wis. – Credit unions would do best to target certain non-essential fees to boost their non-interest income to help maintain member goodwill and add to their bottom lines, a new study issued yesterday by the Filene Research Institute advises.

PROVIDENCE, R.I.—Delaying implementation of online account opening could be sacrificing the CU's future profitability, according to a new Andera study.

"Cash mobs" in Ohio continue to be a way for CUs to support local small business and demonstrate the credit union difference.

A new study from the Filene Research Institute indicates that SaveUp-a financial education and savings rewards program piloted by several CUs earlier this year-has raised financial awareness and helped participating institutions deepen relationships with members.

First Capital FCU has rolled out a program designed to bolster the bottom line while also promoting self-sufficiency and deeper relationships at the credit union.

CHARLOTTESVILLE, Va.—Despite an improving asset quality profile for the sector, a handful of credit unions are still struggling with high levels of nonperforming assets, according to analysis by SNL Financial.