Growth strategies

The recession has come with another cost that, sadly, is often overlooked, believes one person: a noticeable downgrade in the professionalism of marketing at many CUs.

No department within credit unions has felt the budget axe as much as the marketing department over the past few years.

Great rates and great service? Not good enough, says one marketing professional.

ANTIGO, Wis. – CoVantage CU is working with D.C. Everest Junior High School and John Muir Middle School to offer a savings program to students called “Mad About Money.”

WEST PALM BEACH, Fla. – New resources related to Best Practices in collections, stress-testing of loan portfolios, card fraud, creating a “cooperative score” and investment strategies have been added to CUllaborationNation.com.

JOHNSTOWN, Penn. – Johnstown School Employees FCU was granted a TIP charter (tradewide, industrywide or professionwide) from NCUA, allowing the $9-million credit union to serve all education workers in surrounding Cambria and Somerset counties.

DALLAS – Resource One CU, a $325-million credit union, has applied to state regulators to expand its field of membership to cover a huge swatch of territory covering more than 5 million people in Harris, Collin and Denton counties.

WEST PALM BEACH, Fla. – New resources related to Best Practices in collections, stress-testing of loan portfolios, card fraud, creating a “cooperative score” and investment strategies have been added to CUllaborationNation.com.

INDIANAPOLIS – The Indiana CU League, in cooperation with the Kentucky CU League, is finishing up a marketing campaign with TV, radio and billboards.

OLYMPIA, Wash. – The Washington State House on Monday agreed to increase the amount of funds municipalities may deposit in credit unions from $100,000 to $250,000, providing a big new pool of funding for the state’s credit unions.

WEST PALM BEACH, Fla. – New resources related to Best Practices in collections, stress-testing of loan portfolios, card fraud, creating a “cooperative score” and investment strategies have been added to CUllaborationNation.com.

ABERDEEN, Md. – Aberdeen Proving Grounds FCU has signed a $750,000 sponsorship deal with Harford Community College to name the school’s new arena after the credit union.

TAMPA, Fla. – Morning radio host Jayde Donovan has signed with Grow Financial FCU to record a series of celebrity endorsements for the $1.7-billion credit union.

MANSFIELD, Texas – Texas Trust CU said it is making it easier for bank customers to switch accounts with the launch of the Deluxe’s SwitchAgent concierge service.

WEST PALM BEACH, Fla. – New resources related to Best Practices in collections, stress-testing of loan portfolios, card fraud, creating a “cooperative score” and investment strategies have been added to CUllaborationNation.com.

WOODBRIDGE Va. – Belvoir FCU, the credit union for Fort Belvoir, rewarded its members last week with a special 10% certificate in honor of the National Military Saves campaign.

ABBOTSFORD, B.C., Canada - A treasure hunt is paying dividends for Prospera Credit Union as it opens a new branch here.

SAN DIEGO-USE Credit Union is getting back to its roots — university employees — and seeing positive results.

NEW YORK -- Credit unions struggle to attract followers on Twitter even after being active over two years, and 1 in 5 credit unions with Twitter accounts have abandoned the social media site altogether, according to a new study of 350 Tweeting credit unions released this morning by The Financial Brand, a financial reporting company.

BATON ROUGE, La. – Members of OLOL (Our Lady of the Lake) Regional FCU voted overwhelmingly to merge the $5-million credit union into Campus FCU.