Growth strategies

BIRMINGHAM, Ala.-The answers to enhancing the bottom line don't lie in new initiatives. Instead, solutions can be found in existing products and processes.

BIRMINGHAM, Ala.-When it comes to e-statements, the "e" also stands for efficiency, according to one person.

HOUSTON-The bottom line on enhancing the bottom line, said Steve Swanston, is that there's no short answer. The topic could be a book-and a long one at that.

ONTARIO, Calif.-Two often overlooked aspects of shared branching are the cost savings and the ability to test-pilot new products, according to one person.

LAKE MARY, Fla.-Credit unions looking to jump start growth in 2011 don't need to be looking to new members, but doing a much more effective job of getting business from the members they already have.

DEERFIELD BEACH, Fla.-Sandi Torres has a simple bottom line strategy: if a member doesn't know a credit union offers a product, they're not going to purchase that product.

SCOTTSDALE, Ariz.-Credit unions considering aggressive methods to improve the bottom line should instead be content with more conservative strategies, insisted McGuire Performance Solutions (MPS).

TAMPA-To hear Chuck Fagan tell it, there's no one strategy for enhancing the bottom line. Rather, PSCU Financial Services' EVP explained, CUs need to keep a close eye on a trio of factors.

LOMBARD, Ill.-It's time CUs improve their ability to manage their cost of funds-getting back to core competencies practiced before overdraft and interchange revenue became big contributors to the bottom line.

SAN ANTONIO-Remember the cuts credit union management made to the marketing and training budgets? It might be time to put that money back.

SAN DIEGO-As credit unions turn to new technology to impact the bottom line, one person suggests not overlooking "the basics."

DES MOINES, Iowa-Regardless of what happens in the fight over debit interchange, credit unions have to get started today with a strategy to make the debit card program viable into the future.

WILMINGTON, N.C.-The lever CUs should be pulling the hardest to drive the bottom line is the one connected to the checking account, according to Bob Giltner.

MOLINE, Ill.-A business model that combines high tech with personal attention has helped credit union double assets in the last five years.

SAN FRANCISCO – Mission SF FCU may have a small membership – just 2,500 – but the one-time $9 million credit union that failed Friday will provide a big footprint in the Bay City for two-year-old Self-Help FCU, which agreed to acquire the remnants of the community development credit union.

WARNER ROBINS, Ga. – Robins FCU said it has acquired all the middle Georgia assets and accounts of Kentucky’s Park Community CU in an unusual credit union transaction.

DOVER, Del. – Del-One FCU is asking its youngest members to sing it out: why “Money Rocks At My Credit Union,” as part of next month’s National Credit Union Youth Week.

RICHMOND, Va. – A dozen real-life members of Virginia CU sing and dance to demonstrate their love for their credit union in a Glee-like, 30-second TV spot debuting this week.

LATHRUP VILLAGE, Mich. — CEO Michael Poulos summed up why Michigan First Credit Union has 27 branches in local schools and spends $500,000 annually on the effort — "Banks have 200 retail branches and I have nine."

46% of CP FCU's new members come from the schools in which it has a presence, and its most recent data shows 8,845 of young adults have remained with the CU following high school.