Growth strategies

ONTARIO, Calif.-The California and Nevada CU League is making compliance the initial focus of its CU Roots CUSO.

OLD FORGE, Penn.-A year ago Incol CU would never have considered taking out a full-page newspaper ad and partnering with a local car dealership on an auto loan promo.

HARRISBURG, Penn.-The Pennsylvania CU Association it making it more affordable for small credit unions to call in the league's "Compliance Cavalry."

LANCASTER, Penn. – Mennonite Financial FCU and Mennonite Mutual Aid (MMA) have adopted a unified identity – Everence.

SYRACUSE, N.Y. – Empower FCU, which has grown to $920 million through a series of mergers, has agreed to acquire Providers FCU, a troubled $10 million credit union here.

WEST LAFAYETTE, Ind. – Purdue Employees FCU said it is dropping the “Employees” from its name to avoid any confusion on membership eligibility, as it acquires $6 million Members United FCU of nearby LaPorte, Ind.

INDIANAPOLIS-It doesn't always take a special promotion or a creative ad campaign to convince consumers to bring their business to the credit union.

PEMBROKE PINES, Fla. – State regulators approved a request from Power Financial CU to expand into Florida’s Keys, a 160-mile string of connected islands south of Miami.

Credit union trade groups long have trumpeted how much money CUs save consumers directly and indirectly — Global Credit Union is taking the concept a step farther.

AUGUSTA, Maine – New television commercials for the Maine CU League’s awareness campaign will feature an animated, three-dimensional look, and will invite viewers to “Look into Maine’s Credit Unions. You’ll like what you see.”

SEWICKLEY, Penn. – Members lined up Friday for PA HealthCare CU’s “Perfect 10” CDs, celebrating 10-10-10 $1,010, 10-week CD paying 10% APR.

Numerica Credit Union is reaching out to young members and potential members with a new website that offers financial tips and a chance to win a cash prize through a video contest.

Last year Co-op Services CU learned an important lesson about randomly giving away $100 bills to local residents.

EL PASO, Texas – GECU, formerly Government Employees CU, has applied to state regulators to expand its field of membership over state lines to serve the New Mexico counties of Dona Ana and Otero.

CEFCU had a stellar 2009 and continues to prosper in the first half of 2010, earning it a spot on the Credit Union Journal Leader Board.

SPRINGFIELD, Ore. – Northwest Community CU and Mid Oregon FCU in Bend have announced plans to merge.

LINTHICUM, Md.-Given consumers' mistrust of banks and often a lack of knowledge about credit unions, SECU here decided it's time to get straight to the point about the CU difference.

CHANTILLY, Va.-After a hard day at the office or in the field, Justice FCU doesn't want its members fretting over financial decisions.

FAIRFIELD, Conn. – Fairfield University Employees CU can finally serve students at the university after merging into larger Personal Care CU, based in nearby Trumbull, Conn.

VIENNA, Va. – With Navy FCU’s agreement to merge with San Diego’s USA FCU, the world’s largest credit union will acquire 19 new branches, 11 of them overseas, in the biggest credit union deal yet for international branches.