Hard sell ahead for BB&T-SunTrust as 'Truist' lands with a thud
bbt-and-suntrust-atms-bl
Judging by day one on social media, you'd think the new Truist brand was a flop. But marketing and branding experts say the name has a lot going for it. What matters most will be how the two banks advocate for the name.

(Full story here.)
A payday lender in disguise? New York investigates the Earnin app
Earnin
The Earnin app appears designed to look like other early wage access programs, but critics say it's actually a payday lender and New York regulators have taken notice.

(Full story here.)
BB&T-SunTrust unveil postmerger name that nods to legacies
Repurposed chart of key stats about combined BB&T, SunTrust
The combined company will be known as Truist, which plays off "trust," a word the banks' original names had in common.

(Full story here.)
Libor is going dark in 2021, and some banks aren't ready
AB-122818-SOFR2
An effort to increase awareness of the transition to a new benchmark rate, and nudge banks to start preparing, is expected to intensify in 2019.

(Full story here.)
Name game: Rebranding BB&T-SunTrust fraught with risk
AB-NAME-030419
The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties.

(Full story here.)
Could Ripple's XRP replace correspondent banks? This bank says yes
AB-010819-XRP.jpeg
Despite controversy surrounding Ripple's digital token, one bank is pushing forward to use it in cross-border payments.

(Full story here.)
What's Jamie Dimon's salary got to do with income inequality?
Citigroup CEO Michael Corbat, JPMorgan Chase CEO Jamie Dimon
At a recent House hearing with large-bank CEOs, lawmakers' focus on the compensation gap between the C-suite and lower-level employees echoed a broader discussion about pay inequity.

(Full story here.)
BB&T-SunTrust merger closing could slip into 2020
AB-101719-MERGER.jpeg
The companies say they're working hard to complete their deal this year — including spending millions on retention payments and other items — but there's no guarantee how quickly regulators will make their decisions.

(Full story here.)
Postal banking won't deliver for USPS
U.S. Post Office worker, postal banking, mailman, postman
Proponents of a plan to get the Postal Service more involved in banking say it would restore profitability. Actually it would lose more money.

(Full story here.)
First Horizon, Iberiabank in year's second-biggest bank merger
D. Bryan Jordan, chairman, president and CEO of First Horizon National Corp.
The deal will create a Southeastern regional with $75 billion in assets across 11 states.

(Full story here.)

Tags