Hard sell ahead for BB&T-SunTrust as 'Truist' lands with a thud
Judging by day one on social media, you'd think the new Truist brand was a flop. But marketing and branding experts say the name has a lot going for it. What matters most will be how the two banks advocate for the name.
Name game: Rebranding BB&T-SunTrust fraught with risk
The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties.
What's Jamie Dimon's salary got to do with income inequality?
Jamie Dimon, chief executive officer of JPMorgan Chase & Co., right, speaks during a House Financial Services Committee hearing in Washington, D.C., U.S., on Wednesday, April 10, 2019. The chief executives of some of the U.S.'s biggest banks should get ready for hostility as they're about to serve as political-theater targets at a House committee hearing, analysts say. Photographer: Andrew Harrer/Bloomberg
At a recent House hearing with large-bank CEOs, lawmakers' focus on the compensation gap between the C-suite and lower-level employees echoed a broader discussion about pay inequity.
The companies say they're working hard to complete their deal this year — including spending millions on retention payments and other items — but there's no guarantee how quickly regulators will make their decisions.
A United States Postal Service (USPS) letter carrier delivers mail in Shelbyville, Kentucky, U.S., on Thursday, Dec. 22, 2016. More than 30 million packages handled by the USPS are estimated to be delivered on December 22, which is still a fraction of the 750 million packages this holiday season, a 12 percent increase over last year. Photographer: Luke Sharrett/Bloomberg
Proponents of a plan to get the Postal Service more involved in banking say it would restore profitability. Actually it would lose more money.
The Cincinnati company, one of just a handful of lenders to reduce its cushion against bad credits in the third quarter, was grilled by analysts who suggested it was being too optimistic about the long-term effects of the pandemic recession.