"There is a frustrated writer in the heart of this banker!" So says Catherine Keating, chief executive of JPMorgan Chase's U.S. Private Bank-arguably the gold standard in wealth management-and a self-described "voracious" reader. Trouble is, she hasn't been able to settle on a book idea.

Doubtless there are many fascinating untold sagas among her well-heeled clientele, but should she ever put pen to paper the former English major could do worse than to start with her own intriguing success story-that of a scholarship student who became one of the youngest partners ever at an old-line Philadelphia law firm, head of America's most prestigious and fabled bank, and a trustee of her alma mater, Villanova University.

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