First of America Bank Corp. hopes a New York advertising agency that has helped sell oatmeal, paper towels, and antacids can help it sell banking products.

The $23 billion-asset Kalamazoo, Mich., company has hired Jordan McGrath Case & Taylor - an agency that has helped build brand loyalty for Quaker Oats, Bounty, and Tums - to develop a corporate theme for all of its lines of business. It plans to begin its campaign in March or April.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.