Making a play to expand its brokerage operations into the Northeast, First Union Corp. has begun using platform workers in newly acquired branches to sell mutual funds and annuities.

The Charlotte, N.C.-based banking company completed its acquisition of First Fidelity Bancorp. in December and announced last week that it had begun selling investments in its 680 new northeastern branches. The former First Fidelity branches are in Connecticut, Maryland, New Jersey, and New York.

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