With a wave of new products, record assets and a brand overhaul, the State Street Investment Management president and CEO is reshaping how the firm competes.
For Yie-Hsin Hung, president and CEO of State Street Investment Management, 2025 was one for the record books. AUM climbed to a record $5.7 trillion. The firm's gold ETFs and low-cost U.S. ETFs took in $31 billion and $62 billion, respectively—both all-time highs—and the investment arm rolled out 134 new products.
"Market conditions created demand in areas where we have long-standing leadership, but our 2025 performance was not simply a market-lift story," Hung said.
"Our performance in 2025 was fueled by strategic partnerships and targeted minority equity investments that expanded investor access to institutional-quality strategies and unlocked high-growth markets," she added.
Hung noted State Street managed to deliver $180 billion in net inflows, record-high AUM and management-fee revenue, and a third consecutive year of more than 3% organic growth while juggling the new-product releases.
Joerg Ambrosius, president of investment services at State Street, highlighted the new-product angle of Hung's success story. The products align with future growth drivers like private markets, digital assets, retirement services and ETFs, he said.
Hung said product launches—another 57 were introduced in the first quarter of 2026—are driven by "deliberate innovation," strategic partnerships and investments in meeting investors' evolving needs. On the ETF front, Hung singled out last year's rollout of the State Street Bridgewater All Weather ETF, which surpassed $1 billion in assets earlier this year. She also cited the new State Street IG Public & Private Credit ETF, which broadened access to private credit through an ETF wrapper.
Ambrosius credited her firmwide involvement in corporate decisions, strategy, capital markets and marketing with making the investment arm an even more pivotal catalyst in State Street's growth.
Hung "brings a combination of strategic clarity, commercial discipline and external perspective that helps teams connect innovation to client outcomes," he said.
In the marketing arena, Hung helped guide the 2025 rebranding of her business from State Street Global Advisors to State Street Investment Management to help investors better grasp what the investment arm does.
"A descriptive name also allowed us to lean more into 'State Street' as the real center of attention, which we thought would be especially important for retail investors who weren't aware of State Street," she said.
Market research shows the rebranding triggered greater familiarity with the State Street name compared with the pre-rebranding period, according to Hung. The State Street brand gained further exposure through the firm's partnership with the WNBA and the attachment of the name to more than 285 ETFs.
"When we completed our transformative multiyear rebrand last June, we sought to build a clearer, more cohesive and more differentiated brand that could support the business' long-term growth," Hung said.
