Wachovia's recent moribund financial performance has been called "disappointing and unacceptable" by its own chairman, Lanty L. Smith But thanks to a handful of shrewd initiatives by Ranjana Clark and her team, attention's been brought to the bright spots.

Clark, senior evp and CMO of the $812 billion bank, has spearheaded campaigns and laid the groundwork for more than $23 billion in Wachovia balances at a time when the overall bank has been hemorrhaging billions. Front and center to Clark's success has been Way2Save, a savings account that allows customers to transfer $1 from their checking accounts into a special savings account each time they make a check card purchase or an electronic payment.

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