U.S. Trust, Bank of America Private Wealth Management is set to kick off a $25 million advertising campaign.
It is the first major advertising initiative for U.S. Trust since its sale to Bank of America Corp. in July and the largest private wealth management advertising campaign for either company. National and local print and broadcast ads will debut Monday.
Anne Finucane, Bank of America's chief marketing officer, said Wednesday in a press release that the campaign emphasizes "the increasing number of high-net-worth clients who have earned their wealth through their own careers."
U.S. Trust, Bank of America Private Wealth Management was created in July with the combination of U.S. Trust with The Private Bank of Bank of America and its Family Wealth Advisors. It has more than $220 billion of assets under management and more than $322 billion of client assets overall.
