A banking company here has increased the amount of
Last week, Peoples Heritage Financial Group sent out offers for $3,000
That's $2,000 more than a typical offer of this kind, said Kenneth
"We're making consumers more aware of insurance" through this offer,
The banking company offers term and whole life coverage, as well as
The company said it expects that about one-third of adult customers will
"What I'm hoping is that it gets people in the mind-set to buy some type
"We're switching from the kitchen table location to the bank lobby."
The insurance plan, underwritten by Unum Life Insurance Co., also based
Those 70 and older are eligible for $1,500 worth.
Peoples Heritage's insurance unit, which has sold coverage to nearly
Indeed, Mr. Curran said, he still refers to the bank as "they" in
Ms. Bennett said she hopes customers move to more complete forms of
Peoples Heritage is working with insurers to develop new life and health
These are expected to require more than direct mail to sell, but they
She agreed that the offer serves just a small portion of customers'