Everyone, at one time or another, has had a friend who is clueless about managing money. He spends his cash on stuff he doesn't need, signs up for credit cards that he quickly maxes out, and doesn't pay his bills on time.

Now "that guy" is the inspiration for Fifth Third Bank's new marketing campaign aimed at high school and college students. The series of "Don't be that guy" ads - including one hilarious spoof of a ubiquitous infomercial - uses a hearty dose of humor to preach the importance of saving and the dangers of impulse buying.

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