Trust banking's oldest trade group wants to push its industry past the humdrum, pompous image that has contributed to its loss of market share to nonbank money managers.

The American Bankers Association's 100-year-old trust and investment management committee wants to get the message out that banks provide competitive investment returns. It is even prodding its members to launch advertising campaigns to let investors know trust bankers are progressive and savvy.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.