The American Bankers Association and Omega Performance Corp., Sausalito, Calif., have formed a partnership to help develop sales culture in banks, particularly those with assets under $10 billion.
The venture will offer four training programs targeted to executives, regional and branch managers, sales and service representatives, and tellers. Programs will cost banks $2,000 to $5,000.
The ABA said it wants to build an array of resources for banks to use through business partnerships.
Similar announcements are pending, it said.
"The ABA is uniquely positioned to bring together the right group of partners for banks to perform in the 21st century," said Douglas Adamson, executive director of ABA's professional development group.
Local ABA chapters will help carry out the initiative with Omega, which will send representatives to meet interested banks and determine their goals. The effort is expected to begin in the next 45 days.
Omega is a global technology education firm established in 1975 to improve the profitability of financial organizations.