Following in the footsteps of Walt Disney and Coca-Cola, ABN Amro is taking the long-term view in issuing corporate debt.

ABN Amro, a Dutch bank, is marketing a 100-year issue of subordinated debt, according to capital market sources. Coca-Cola and Disney issued 100-year bonds this year, the first time bonds of this extended maturity have been sold since 1954, according to Moody's Investors Service.

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