A midsize Ohio bank is using humor to attract high-net-worth investors to its revamped investment unit.

An advertising campaign by Provident Bank, Cincinnati, focuses on the customer service and personalized attention that the $9.5 billion-asset bank says it can offer. The effort is taking shape a year and a half after the bank brought all its nontraditional banking services under the umbrella of Provident Capital Management.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.