Two years after a wrenching downturn forced Advanta Corp. to sell its consumer card business, the company is in the midst of a similar upheaval; this time it is struggling to leave mortgage lending, the very business it had hoped would provide the growth that cards, in more successful days, had generated.

On the bright side, there may be fewer lawsuits this time around. On May 17, Advanta told shareholders it would solicit bids for its mortgage and leasing operations, arguing the stock market was undervaluing the businesses.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.