William Kearns' attempt to market Eaton Vance Corp.'s mutual funds through a "hub and spoke" structure flopped. But the marketing veteran is trying again at a different company.

Mr. Kearns has signed on with Boston-based Standish, Ayer & Wood Inc., a less-known institutional money manager. At Standish, he said he wants to use the hub and spoke structure to sell mutual funds through banks, insurance companies, and financial planners.

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