Sending customers email or text alerts about low balances, payments due or large transactions seems like a great idea, but adoption rates are slowing dramatically, and analysts at Javelin Strategy & Research say that's because banks aren't giving consumers what they want.

First the good news: 29 percent of online households, or 52 million households, receive financial alerts, either via email or text message, according to Javelin's survey of nearly 3,000 online households last spring. That seems like a good adoption rate, given that even the most robust statistics have only about half of online households participating in online banking nearly 15 years after it became available.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.