Steve Shaw's line, "While Fiserv does have integrated PFM solutions, I will not be showing pie charts in this demo today," was greeted by hearty laughs by the audience of the Finovate conference in New York in September.

Shaw, director of strategic marketing for Fiserv, was poking fun at the endless stream of seemingly requisite pie charts presented by so many of the personal financial management applications touted by his fellow presenters. (Finovate gives each online financial service vendor seven minutes to demo their product from the stage.) He was right: there sure were plenty of pie charts that day, some from a couple of interesting new PFM plays, including SmartyPig, BackBase, TILE Financial, MoneyStrands, and SimpliFi.

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