American Business Financial Services Inc. of Bala Cynwyd, Pa., has promoted five assistant vice presidents to vice president.

The company originates, sells, and services secured business loans and nonconforming mortgages.

James L. Dooling, in subordinated debentures, is responsible for selling the company's investment notes to investors. Before joining American Business, he was an account executive at the brokerage firm of F.N. Wolf & Co. in Alexandria, Va.

Edward J. Cullinan manages American Business' Florida office, in Boca Raton. Earlier he managed an Advanta Corp. branch in Florida.

Evan Segal was named vice president of sales for American Business Credit. Before joining the company he was an account executive at KYW News Radio in Philadelphia.

Lisa Kaufman runs the Phoenix office, which she opened in 1996. She is in charge of the company's West Coast market.

Joseph J. Sheeran Jr. sells investment products to individuals, corporations, and retirement plans.

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