In a continuing effort to expand distribution of its mutual fund products, American Express Financial Advisors has allied itself with two Axa Financial subsidiaries.

The deal pairs the credit card giant's subsidiary with Equitable Life Assurance Society and Alliance Capital Management, both of New York. American Express is to distribute some of its funds through Equitable's variable annuity products, and Alliance Capital is to sell its funds through Amex. Sales are to begin in September.

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