American Express Co. has expanded its menu of investment services geared to clients who don't use brokers - and industry experts say bankers should take notice.

At a press conference this week, the company said its American Express Financial Direct program, launched in May, has been expanded to include:

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.