Amex Pushes Alerts to Cardholders' Facebook Pages
In a pioneering social media move that banks could emulate, American Express is offering customers the option of receiving statement information via Facebook.
The New York credit card company told its cardholders in an email Tuesday that they can sign up for a service that links their Amex accounts to their Facebook account. After signing up, customers will receive notifications in Facebook when their statement is ready, when they need to make a payment and when that payment has been received.
American Express has shown social media leadership in the financial services industry with several initiatives. For example, a deal made with Twitter over a year ago lets Amex invite customers to sync their American Express account with Twitter, thus authorizing the card company to read their tweets and present offers in their Twitter stream. In February, Amex rolled out Twitter payments customers who sync their plastic to Twitter can purchase items online using special hashtags such as #BuyAmexGiftCard25.