ING Barings, with a thrift charter and a huge sales force in place, is poised for a two-pronged assault on the U.S. retail banking market.

The Dutch conglomerate, which capped a series of acquisitions by completing purchases of Aetna Financial Services and Reliastar Financial Corp. this year, plans to start using its thousands of insurance agents and financial planners to distribute savings accounts and loan products by yearend, said Arkadi Kuhlmann, president and chief executive officer of ING Direct, the newly chartered U.S. direct-marketing arm.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.