JPMorgan Chase & Co. is stepping up its bid to separate its image from that of the rest of the beleaguered banking sector.

Employing more than a marketing campaign, the $2.2 trillion-asset New York company — and its chairman and chief executive, James Dimon — have been highly visible in various media, at conferences, and in advertisements, hammering home one message in several ways: JPMorgan Chase is lending.

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