Amy Woods Brinkley, Bank of America Corp.'s newly named executive in charge of consumer products, sees her role as building "horizontal highways" to make it easy for customers to use more bank services.

A credit card customer, for example, should not have to worry about communication between the front office of the card unit and the processing office to correct billing mistakes, she said. And if that same customer applies for a mortgage, it should not be necessary to ask for information already held by the card division.

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