The rapid consolidation of the California banking market has spurred a tiny San Francisco bank to once again compete for the assets of the state's affluent consumers.

Pacific Bank, a private banking force in the late 1980s, this week hired Arthur C. Rutzen, a former head of First Interstate Bank's investments group, to lead a new wealth management unit. It is staffed with at least three other former First Interstate bankers, as well as with one veteran of First Interstate's new owner, Wells Fargo & Co.

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