About 97% of all homeowners prefer to apply for mortgages in person, according to a survey by the Mortgage Bankers Association.

The finding suggests that there might be tough sledding ahead for lenders considering alternative marketing channels for mortgages, such as the Internet, phone, and video conferencing.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.