Has banking's fascination with marketing investment products reached its saturation point?

Rockwell F. Clancy is asking that question right now.

Mr. Clancy, the BAI Foundation's managing director of retail banking, recently pulled the plug on a two-day Bank Administration Institute "Marketing Investments" seminar. He had received commitments from only 13 bankers for the meeting scheduled May 4 and 5 in Chicago. "My marketing intelligence was weaker than it should have been," he confessed.

Mr. Clancy admitted that the institute, which often organizes seminars on more traditional banking topics, may not have gained enough reputation in investment products to pull off the event. But he can't help wondering whether "investment products is just the latest fad and banks are questioning whether this is the place to be."

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