Joining a slew of other companies that have bought their way onto the marquees of sports facilities, Banc One Corp. said it has agreed to put up $35 million for the right to put its name on a new complex planned for Columbus, Ohio - the largest U.S. city without a major professional sports franchise.

"Since this is our hometown and we are very interested in marketing the Banc One brand name nationally, this was an ideal opportunity for us," said John A. Russell, a Banc One spokesman.

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