Signaling an intensified effort to build its brand name, Banc One Corp. has hired a senior First Union Corp. executive as director of marketing.

Brad Iverson has been senior vice president in the marketing department at Charlotte, N.C.-based First Union.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.