Bank America Corp. has hired Ketchum Public Relations to help assure customers that the bank is prepared for potential year-2000 problems.

The firm is to help the Charlotte, N.C.-based banking company get the message across to customers through the media, in-branch pamphlets and signs, and internal communications.

BankAmerica and Ketchum signed their contact in November. Ms. Hassell declined to disclose what Ketchum would be paid for its work.

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