Bank Plus Corp. officially named Mark K. Mason its chief executive officer last week.

Mr. Mason has been interim chief executive since September, when the company posted a $1.2 million second-quarter loss and CEO Richard M. Greenwood resigned.

In May, Mr. Mason joined Bank Plus as executive vice president, chief operating officer, and chief financial officer. He had been chief financial officer of First Alliance Corp.

Industry sources said Mr. Mason was brought in to turn the company around.

When he joined Bank Plus, Mr. Mason said he looked forward to building a credit card and mortgage business. But in September he said the company would cut back its subprime credit card business because problems were worse than he had expected.

The 39-year-old executive was also named the chairman of the board of the company's subsidiary, Fidelity Federal Bank.

Bank Plus shares fell 31.25 cents Friday, to $4.0625.

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