To compete in a field of superregional giants, Bank South Corp. hired a technology-savvy Yankee away from the country's biggest banking company to become its first chief information officer.

Bernard Baum, a 17-year Citicorp veteran, joined the Atlanta-based bank just over a month ago. Drawing from his background in retail banking services, Mr. Baum intends to expand the bank's development of alternative delivery channels as it takes on the likes of NationsBank Corp. and Wachovia Corp.

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