BankAmerica Corp. began a new Internet service this week specifically for its customers in Hong Kong.

The service consists of a stand-alone World Wide Web site featuring a package of the bank's consumer banking services in Hong Kong. The site was designed by BankAmerica's Asian subsidiary, Bank of America (Asia) Ltd.

The site is linked to BankAmerica's existing corporate Web site, which is 2,200 pages long. The main bank site was among the first to enable U.S. customers to conduct banking transactions on-line.

BankAmerica executives said they now believe they are the first U.S.- based banking company to launch a custom-designed Web site for Hong Kong customers.

"This new Web site makes us one of the leaders in using the Internet platform to provide convenient banking access and service to Hong Kong consumers and companies," said Jeanine R. Brown, executive vice president of Bank of America's San Francisco-based interactive banking division.

Samuel Tsien, president and chief executive officer of Bank of America (Asia), said the Internet service "complements our ATM and telephone banking services."

In addition to some fairly standard features-like mortgage calculators and on-line account applications-the Hong Kong Web site gives access to a few unusual local products, such as the so-called car park loan, which finances the purchase of highly coveted parking spaces.

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