BankAmerica Corp. and NationsBank Corp. are beginning to tackle one of the toughest challenges posed by their pending merger: what to call the combined bank.

They said when they announced their deal in April that the resulting holding company will be BankAmerica. But the brand the $570 billion-asset institution will use to market its products and services is still undecided.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.